Applicants

Savvy consumers research big purchases, like life insurance, online. With YouTube considered the 2nd most-used search engine, many are finding this information in video format. In addition to research, studies show that 90% of customers said videos helped them make buying decisions. Increased traffic and views of ExamOne’s video content on the ExamOne YouTube page reflect these trends.

Our stats show that these are 3 of our most popular videos on the ExamOne YouTube page this year. See how simply clicking the play button can help educate agents, brokers, and life insurance applicants on the application process.


1. How to prepare for a life insurance exam

Sharing this video with your clients helps ensure a smooth and convenient experience during the application process. The video outlines each step of the exam process so applicants are more prepared. If an applicant discovers this video in their personal research, the content is applicable for the majority of insurers’ procedures so you can be confident that they received accurate information.


2. Online laboratory results from ExamOne

This video is also beneficial to agents, brokers, and applicants. Watching this video can help agents and brokers become more familiar with the value-added benefit of online laboratory results they are providing to their clients. In addition, seeing the consumer-friendly, interactive online experience of an applicant’s personal health data can help reinforce their decision of the importance of completing the application process.

The video is also available in French.


3. ScheduleNow™ enhancements

“How to” videos are some of the most popular on the internet. This video is similar in nature because it walks agents and brokers through the enhanced features on our online scheduling platform. The video demo outlines the steps on how to utilize our real-time availability appointment calendar with improved examiner location and exam center location matching. You and your applicants can both benefit from scheduling online with reduced turnaround times.

With 100 million internet users watching online videos each day, the popularity and need for consumer research and education in video format will continue to grow. When our clients and consumers go to the “search bar” to find the life insurance tools and resources they need, ExamOne’s extensive video library on our YouTube page is on 24 hours a day, 7 days a week.


Find more tips on how to use videos to engage and educate consumers on life insurance in this blog post.

What goes into a modern customer experience? It’s all about engaging customers in new and innovative ways. In the life insurance industry, customer experience impacts policy completion rates. Recognizing this drives our efforts and ensures that we are meeting the needs of the modern customer. Solutions that provide real-time context, convenience and visual information are key in this digital era.

Below are three key projects that ExamOne is working on to help modernize the customer experience with digital customer engagement.

  1. Proactively engage customers in key moments during the life insurance application journey with an enhanced scheduling tool. This upcoming initiative includes an interactive text messaging solution where applicants can schedule their own exams using ScheduleNow™, receive appointment reminders and real-time notifications.
  2. Provide consumers more options to provide their health history. Future updates will allow applicants to complete their medical questionnaire online and at a time and place that is convenient for them.
  3. Assist today’s consumer with research on their life insurance applicant experience with online educational resources. MyExamOne.com focuses on educating applicants on what to expect during and how to prepare for the paramedical exam process, as well as detailing location options for screenings.

To keep up in the digital world, modernizing the customer experience is the most important thing we can do. We are here to help create an engaging and convenient experience for your applicants by continually expanding upon and improving our online platforms.

Watch our video to see some of the ways we are modernizing the applicant experience.

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