Applicants

‘Tis the season to protect families with life insurance

by Katie Palka on December 18, 2019

The busy holidays may not seem like the most convenient time to apply for life insurance. However, the time spent with family and friends is a perfect reminder of the importance of protecting their futures with life insurance.

Here are three reasons the holiday season may be the perfect time for your prospective client to begin the life insurance application process.

They can get their life insurance exam while shopping

With approximately 150 exam centers inside Safeway and Walmart, consumers now have more choices than before and fewer reasons not to complete the life insurance application process while out and about this holiday season. Our recent expansion of locations and appointment times, in addition to online scheduling tools and less stringent fasting restrictions before exams, gives applicants more choices than ever before. You can find an exam center near you and your applicants by using our location finder at ExamOne.com/Locations.

They can develop a baseline for New Year’s health resolutions

With the New Year right around the corner, it’s a good time to discuss financial and “health” goals with your clients. When applying for life insurance, most policies provide applicants with laboratory results from their life insurance exam. This follow up health report is a tangible aspect of getting life insurance and provides your clients with invaluable information on current health status. It’s a great foundation for those New Year’s Resolutions. 

Know how to shop for life insurance

Though it may not be found at the top of any holiday list, the gift of life insurance can be the most beneficial present a person can receive. Knowing the shopping habits of different consumer groups can help you tailor your services and messaging to their unique purchasing preferences.

Find out more about the shopping habits and preferences of different generations here. See a few highlights below.

Millennials:  This group continues to self-educate and 54% are likely to ask social media connections for recommendations.

Generation X:  Generation X is still placing other expenses over life insurance. 69% said cost of living expenses is the reason for not buying life insurance.3

Baby Boomers: Don’t forget to build relationships with this group online, too.  A study by Google shows that Boomers and seniors spend more time online than they do watching TV.

During the holiday season, continue to reach more people about the need for life insurance by sharing these reasons, or even your own real reasons. It’s a gift everyone needs.

9 ways to help promote life insurance awareness

by ExamOne on September 30, 2019

What can you do to help raise awareness of the need for life insurance?

You may be an insurance agent or an individual who wants to spread the word on the importance of protecting loved ones. Use the below resources to help spread this essential message.

 1. Share educational video content to help encourage and explain the life insurance application journey. Find videos here.

2. Provide millennial consumers the modern technology they desire to help keep them engaged, informed, connected and ultimately protected with life insurance. See tips on connecting with this audience here.

3. For consumers, talk to an expert to find out what policy best fits you and your financial needs. Locate insurance professionals or other financial advisors in your area here.

4. Hear examples of how countless people whose lives have been forever changed by circumstances beyond their control. Watch some emotional true stories of people who’ve benefitted from sound insurance planning.

5. Our applicant website is a helpful resource designed to educate applicants more about the life insurance application process, including what to expect and how to prepare for an exam. Read frequently asked questions about the paramedical process.

6. Grab your coloring supplies and enjoy some art therapy because protecting loved ones with life insurance is a beautiful thing. Download this fun coloring page to show how you protect your loved ones. Display it, share it, and show everyone how much you care.

7. For life insurance agents, we have compiled many tools and resources for you and your applicants. Utilize our toolkit to help streamline the process for you and your clients.

8. Determining how much life insurance is needed requires an examination of current and future financial obligations. Life Happens provides a life insurance calculator to help you and your applicants determine their financial needs.

9. Let applicants know about the additional benefits of applying for life insurance, like getting a copy of their laboratory results. This secure, comprehensive, and easy-to-understand online tool helps applicants become more aware of their health status and could help them adopt a healthier lifestyle. Find out additional information to share with consumers on the value of getting a blood draw when applying for life insurance.


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