Applicants

How do life insurance applicants feel about the exam process?

by Kem Snavely Frost on February 7, 2020

You want to know. We want to know. What do your life insurance applicants think about the exam portion of the application process? After every exam, applicants have the opportunity to tell us by completing our online survey. This is what they had to say.

Convenient exam locations

In 2019, almost 40,000 life insurance applicants completed our post-exam survey. When asked why they chose to have their exam performed at home, an exam site or at their workplace, 57% said they chose the location based on convenience. To offer more options to applicants we are continually growing the exam center network. The recent addition of 820 Quest Patient Service Centers (PSC) provides life insurers and applicants with access to 2,300 exam centers nationwide and adds more than 74,000 weekly appointment times.

Our analysis also found that exams scheduled at an exam center were, on average, completed 90% of the time, compared to 73% for mobile exams. Additionally, exams were completed in less than 11 days at in-center locations, compared to over 12 days for mobile.

“I enjoyed the convenience of having several options for my appointment so it would fit my schedule.” – Life insurance applicant

This expansion of locations and appointment times, in addition to online scheduling tools and less stringent fasting restrictions before exams, gives your applicants more choices than ever before.

Quality examiners

Our examiners represent ExamOne and our life insurance clients every day when interacting with life insurance applicants. It’s important that they provide superior customer service to individuals taking the important step of protecting their family with life insurance. Our survey results show the majority of your clients are happy with their experiences.

  • 94% said the examiner explained the process prior to the exam
  • 95% said the examiner was on time
  • 98% said the examiner was courteous and professional

“My examiner was a pleasure to deal with! I really enjoyed my experience with his genuinely kind personality and positive attitude. Afterward, I told my coworkers that’s it’s nice to still have people in the world who care about others.” – Life insurance applicant

Online laboratory results

A “surprise” benefit for many applicants after their life insurance exam is the access to their laboratory results online.* The secure, comprehensive, and easy-to-understand online tool helps consumers become more aware of their health status. Common feedback from the post-exam experience is a positive reaction about access to this valuable personal health data.

“So much useful medical info about each metric helps non-medical professionals understand the significance of each. This is the best medical results portal I have seen so far!” – Life insurance applicant

“This was the first time I have ever received lab results that were comprehensive and detailed, and easy to interpret. I was impressed mainly with the side chart/information explaining the different tests: liver, pancreas, etc. This was very helpful and helped me understand the true results of my blood work. Thank you.” – Life insurance applicant

Survey results reinforce the positive impact that consumers report on access to their online laboratory results:

  • 95% said the instructions for accessing my online laboratory results were clear and easy to understand.
  • 96% said the way that my information was displayed allowed me to easily understand the data.
  • 93% said the access to online results causes me to view my insurance carrier more favorably.

ExamOne (and clients) want to know what every applicant thinks of their experience so we can use that information to ensure a satisfying life insurance exam process. Our online survey with applicant feedback captures this data so we know what we did well and where there can be improvement.

*Subject to carrier participation

‘Tis the season to protect families with life insurance

by Katie Palka on December 18, 2019

The busy holidays may not seem like the most convenient time to apply for life insurance. However, the time spent with family and friends is a perfect reminder of the importance of protecting their futures with life insurance.

Here are three reasons the holiday season may be the perfect time for your prospective client to begin the life insurance application process.

They can get their life insurance exam while shopping

With approximately 150 exam centers inside Safeway and Walmart, consumers now have more choices than before and fewer reasons not to complete the life insurance application process while out and about this holiday season. Our recent expansion of locations and appointment times, in addition to online scheduling tools and less stringent fasting restrictions before exams, gives applicants more choices than ever before. You can find an exam center near you and your applicants by using our location finder at ExamOne.com/Locations.

They can develop a baseline for New Year’s health resolutions

With the New Year right around the corner, it’s a good time to discuss financial and “health” goals with your clients. When applying for life insurance, most policies provide applicants with laboratory results from their life insurance exam. This follow up health report is a tangible aspect of getting life insurance and provides your clients with invaluable information on current health status. It’s a great foundation for those New Year’s Resolutions. 

Know how to shop for life insurance

Though it may not be found at the top of any holiday list, the gift of life insurance can be the most beneficial present a person can receive. Knowing the shopping habits of different consumer groups can help you tailor your services and messaging to their unique purchasing preferences.

Find out more about the shopping habits and preferences of different generations here. See a few highlights below.

Millennials:  This group continues to self-educate and 54% are likely to ask social media connections for recommendations.

Generation X:  Generation X is still placing other expenses over life insurance. 69% said cost of living expenses is the reason for not buying life insurance.3

Baby Boomers: Don’t forget to build relationships with this group online, too.  A study by Google shows that Boomers and seniors spend more time online than they do watching TV.

During the holiday season, continue to reach more people about the need for life insurance by sharing these reasons, or even your own real reasons. It’s a gift everyone needs.

9 ways to help promote life insurance awareness

September 30, 2019 Applicants

What can you do to help raise awareness of the need for life insurance? You may be an insurance agent or an individual who wants to spread the word on the importance of protecting loved ones. Use the below resources to help spread this essential message.  1. Share educational video content to help encourage and […]

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Expanding exam centers across the country for more appointment options

September 30, 2019 Applicants

2,300 exam centers to be available to life insurance applicants this fall In the quest to improve the life insurance applicant experience, ExamOne is continuing to open up more appointment options through our nationwide network of Patient Service Centers (PSC). Throughout  2018 and into 2019, we grew our existing network to 1,500 exam centers, creating […]

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Life insurance tools and resources at your fingertips

July 24, 2019 Applicants

How can ExamOne make it easier for you to order life insurance exams and educate your applicants on the application process? At home, you may have Alexa® to help with daily tasks. In your car, you probably have a GPS to help you navigate. And on your phone, Siri® is always at your fingertips to […]

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3 top life insurance videos: Showing you how to enhance the examination experience

April 30, 2019 Applicants

Savvy consumers research big purchases, like life insurance, online. With YouTube considered the 2nd most-used search engine, many are finding this information in video format. In addition to research, studies show that 90% of customers said videos helped them make buying decisions. Increased traffic and views of ExamOne’s video content on the ExamOne YouTube page […]

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Modernizing the life insurance applicant experience through digital engagement

April 25, 2019 Applicants

What goes into a modern customer experience? It’s all about engaging customers in new and innovative ways. In the life insurance industry, customer experience impacts policy completion rates. Recognizing this drives our efforts and ensures that we are meeting the needs of the modern customer. Solutions that provide real-time context, convenience and visual information are […]

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1 easy way to engage applicants during the exam experience

December 21, 2018 Applicants

Are you providing the applicant’s email address when you place the order with ExamOne? Here are four reasons why the applicant’s email is important: Improve exam cycle time When the applicant’s email address is provided on the case, we will email* them an appointment confirmation with important details prior to their exam. If you’re not […]

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Holiday shopping for life insurance? The purchasing habits for 3 generations of consumers

December 19, 2018 Applicants

In 2017, more than 174 million Americans purchased gifts between Black Friday and Cyber Monday. This year, consumers spent $643 million, up nearly 28% from last year, on cyberspending the Friday after Thanksgiving.  Millions more will be spent before the end of the year. Shopping has become synonymous with the holidays for consumers of all ages. […]

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5 things to remember during Diabetes Awareness Month

November 23, 2018 Applicants

1. Diabetes can impact almost anyone. Today, more than 30 million Americans have diabetes, with 7.2 million still undiagnosed. Additionally, the Centers for Disease Control (CDC) estimates there are 84.1 million people with pre-diabetes and 1.5 million are diagnosed every year. 2. Are you at risk? Take the American Diabetes Association (ADA) Risk Test. 3. […]

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