Carriers

Are you providing the applicant’s email address when you place the order with ExamOne?

Here are four reasons why the applicant’s email is important:

turnaround time

Improve exam cycle time

When the applicant’s email address is provided on the case, we will email* them an appointment confirmation with important details prior to their exam. If you’re not able to settle on an appointment time when you place the order, we can email* the applicant instructions on how to use ScheduleNow to book their own appointment at a time and place that is convenient for them.

Enhance the exam experience

Applicants will receive an email* with a checklist and links to our applicant-focused website, MyExamOne.com. Here they can find frequently asked questions and helpful information to feel prepared for the exam.

Empower applicants with health insights

A comprehensive wellness report on an interactive online platform engages applicants and encourages them to adopt a healthier lifestyle. Within 7 to 14 days of the completed exam, we’ll notify the applicant by email that their results are ready and provide instructions on how to easily and securely access their laboratory results*.

Give applicants a voice

Feedback from your applicants is a powerful way for us to gauge how we’re performing during the paramedical exam process. Applicants receive an email* reminder to complete a short survey and tell us about their exam experience.

 

We are committed to putting your applicants first and ensuring they have a smooth, positive experience throughout the life insurance application process. Providing the applicant’s email address is a helpful way to enhance the experience and empower better health.

*Subject to the insurance company’s participation in this service

In 2017, more than 174 million Americans purchased gifts between Black Friday and Cyber Monday. This year, consumers spent $643 million, up nearly 28% from last year, on cyberspending the Friday after Thanksgiving.  Millions more will be spent before the end of the year.

Shopping has become synonymous with the holidays for consumers of all ages. From older buyers being loyal to their favorite brands, to younger people doing extensive research online, seasonal shopping habits may also reflect how consumers shop for life insurance.

Let’s take a glimpse at the purchasing trends of 3 very different, yet important, generations of consumers — Millennials, Generation X, and Baby Boomers.

Who are our shoppers?

Millennials are 18-36 years old and make up the largest generation in our history at approximately 92 million. According to the Insurance Barometer Study from LIMRA and Life Happens, 51 percent of this age group does not have life insurance.

 

Generation X are 37-52 years old. These individuals are often described as the “sandwich generation” because many are responsible for both their children and aging parents. Financial priorities of living expenses and building a savings account take precedent over buying life insurance for this generation.1

 

Baby Boomers are 53-64 years old. They make up approximately half of the U.S. population and control 70 percent of the nation’s disposable income. Although they are rapidly getting used to technology, and according to ImmersionActive.com the fastest growing demographic online, they still prefer face-to-face meeting concerning their financial planning.2

Make shopping for life insurance easier

Knowing the shopping habits of these consumer groups can help all of us tailor our offers and messaging to their unique purchasing preferences. When 83 percent of all age groups rank “easy to understand” as the most important factor when purchasing life insurance, we should all take this advice when communicating to the consumer.1 The above data also helps us determine a few more “shopping tips” for these audiences:

Millennials: This group wants and needs more information on the benefits of life insurance. Approach them and educate them on the benefits and affordability of coverage. Updated 2018 data: This group continues to self educate and 54% are likely to ask social media connections for recommendations.3

 

Generation X: With competing financial priorities they like to see options. Education on cost and availability will help them make decisions. Updated 2018 data: Generation X is still placing other expenses over life insurance, 69% said cost of living expenses is the reason for not buying life insurance.3

 

Baby Boomers: They are loyal customers that are becoming more technological savvy. Relationships with these clients are important to ensure they are comfortable to seek your advice. Updated 2018 data: Don’t forget to build relationships with this group online too, a study by Google shows that boomers and seniors spend more time online than they do watching TV.

 

Today, many are still seeking the perfect last-minute holiday present. However, life insurance professionals are available year-round to help consumers of all ages find the important gift of protection with life insurance.

  1. 2017 LIMRA and Life Happens Insurance Barometer study
  2. http://www.genre.com/knowledge/blog/boomers-golden-years-golden-opportunity-en.html
  3. 2018 LIMRA and Life Happens Insurance Barometer study

 

Project Gratitude: I appreciate the health incentives of life insurance for myself and our clients

November 30, 2018 #Committed2 You

Phil Williamson, Vice President of National Sales, knows that life insurance keeps his family protected. With a wife, a young child, and another baby on the way, he has peace of mind knowing that his family is safe. In addition to his policy, he’s taking advantage of the health and wellness incentives offered by his […]

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Seeing through the smoke: The correlation of tobacco, marijuana and drugs of abuse

November 15, 2018 Carriers

Smoking raises red flags for insurers across the board – applicants are usually rated if they produce a positive cotinine test. Further, tobacco use can lead to the potential onset of additional health risks, such as cancer, heart disease, stroke, diabetes and/or lung diseases. Aside from these health concerns, studies show a correlation of tobacco […]

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Glycolysis and hemolysis: Does it still matter to life insurers?

November 1, 2018 Carriers

We all know the routine. The examiner draws blood during a mobile exam. Delays in processing allow those hungry red blood cells to gobble up glucose. The underwriter sees an extremely low glucose reading or the dreaded not valid glucose (NVG) on the laboratory report. Or the laboratory report notes hemolysis is present. Then there […]

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Customer survey: Using your insights to empower our decisions

October 24, 2018 Brokers

Throughout the past year, ExamOne has been changing. We’ve taken steps to ensure we are focused on the right thing—you, our customer. We also established a new mission to empower your decisions with health-based insights, a mission we believe supports both insurers and applicants on the journey to protecting more families with life insurance. In […]

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Three things an insurer should consider when implementing a pilot

October 18, 2018 Carriers

Implementing a pilot program can be an effective tool for measuring the impact of a new product or workflow. Over the years, we’ve helped dozens of insurers pilot new tests and tools. We have found the most successful studies have 3 things in common: a specific goal, sufficient data and a measurable outcome. Setting up […]

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Cystatin C: Transforming cognitive and frailty screening

October 12, 2018 Carriers

Using Cystatin C in older-age life insurance assessments. Our clients tell us that controlling costs during the decision-making process and reducing application-to-issue cycle time are priorities within their new business teams. As older-aged individuals apply for life insurance, requirements designed for this market can become more time-consuming and cumbersome. Many of today’s older-age evaluations include […]

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Ask the Expert: Drug trends in America

October 3, 2018 Ask The Experts

During one of our summer webinars, Betsy Sears, Executive Vice President, Laboratory Strategy and Sales, and Dr. Barry Sample, Quest Diagnostics Senior Director, Science and Technology, examined two of America’s populations for drug positivity rates by various drug classes. This included a workforce population and ExamOne life insurance applicants. Understanding the drug trends and positivity […]

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Transforming life insurance into a lifetime of benefits

September 18, 2018 Carriers

An insurance company that has sensors on a customer’s water pipes to detect leaks? Or how about one that guarantees the aging population a spot in a retirement-type home? These are just a couple of customer loyalty benefits insurance companies in other countries are offering to their customers. Now, let’s translate this into life insurance […]

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