Producers

October is Health Literacy Month, which promotes the importance of individuals understanding information about their health. According to the National Assessment of Adult Literacy, nearly 90% of adults lack the health literacy skills needed to manage and prevent disease. Additionally, studies have found that limited health literacy skills correlate with poor health outcomes, including higher hospitalization rates and less frequent use of preventative measures.

Access to health data helps raise awareness

With more than 70% of medical decisions based on laboratory testing*, laboratory results are valuable insights into an individual’s health. Online laboratory results from an applicant’s life insurance application provide a unique opportunity for individuals to learn more about their health. ExamOne’s online laboratory results**, Inside Look®, makes it easy for applicants to view and understand their laboratory test results. Watch a demo of the patented ocular view of our online laboratory results.

Unknown health conditions may also be revealed. For example, the American Diabetes Association says there are more than 7 million Americans who are undiagnosed diabetics. Elevated A1c levels revealed from laboratory testing could alert an individual to visit their physician to determine if more targeted care is needed.

Giving your applicants more

Inside Look is a secure and comprehensive reporting tool that enables applicants to become more aware of their health, while providing life insurance agents and carriers the opportunity to strengthen relations with their clients. The interactive and “no cost” experience is a valuable benefit to completing the life insurance exam process. Applicants repeatedly share their positive reviews of receiving their personal health information.

Health Literacy Month is a good opportunity to promote the value of an individual’s health data. While protecting their family with life insurance, they are also empowered to maintain or improve their  health by receiving an “inside look” into their current health status.

*Quest Diagnostics

**Online results are for blood and urine specimens only, and availability is subject to carrier participation. Reports with sensitive results, such as positive HIV or drugs of abuse, are not provided online.

 

UPDATE: Debunking the myths: the facts about cotinine

by Betsy Sears on September 21, 2017

We are continually getting more data around smoking and life insurance. This popular post from 2012 has been updated with recent research.

According to the Foundation for a Smokefree America, smoking is the single most preventable cause of death and disease causing more fatalities than cocaine, auto accidents, AIDS, alcohol, heroin, fire, suicide and homicide combined.

The Relationship between Nicotine and Cotinine
Cigarettes are made up of tar, carbon monoxide, acetaldehyde, nitrosamines, nicotine and 4,000 different carcinogenic chemicals. Nicotine, a highly abused, highly toxic alkaloid found in tobacco products such as cigars, cigarettes and chewing tobacco is metabolized into cotinine by the liver, which is then excreted in the urine. When an applicant applies for life insurance and provides a urine sample, that sample is tested for cotinine at the laboratory. If the cotinine result comes back positive, the applicant will be rated as a smoker during the underwriting process and receive a much higher premium than a non-smoker.

In general, cotinine can probably be detected between a few days and a week after smoking cessation. The concentration of cotinine in an applicant’s body is dependent upon several variables including:

  • Low vs. high nicotine cigarettes
  • Time of last tobacco use
  • Amount of tobacco used
  • Hydration level of applicant
  • Individual metabolic differences

ExamOne research consistently shows that using the laboratory recommended cotinine threshold of .30 all but eliminates the possibility of a false positive test result.

“Smoker’s amnesia”
A portion of applicants deny their tobacco use during the life insurance application process. Cotinine testing analysis* shows that 28% of applicants (age 35+) tested positive for tobacco but said they did not smoke on application (this is called non disclosure). While there is non-disclosure rates among all age groups, younger age groups have higher non-disclosure rates and continue to rise. Cotinine laboratory testing is the only way to discover who has “smoker’s amnesia”.

Smoking non-disclosure rates for 18-34 years old applicants are up from 25% in 2005 to 30% in 2015. 

Cotinine Myths
As a life insurance agent, you may have had an applicant with a positive cotinine result tell you things like this:

  • “I’ve never had a cigarette in my life”
  • “I was at a concert/bar last night and everyone around me was smoking”
  • “I smoked one cigar to celebrate my new grandchild and I have never smoked before”

The truth is that those types of explanations do not generally hold true. Indulging in a rare cigar or being around people who smoke is most likely not going to result in a positive cotinine result. A positive cotinine test is usually the result of someone who smokes, chews tobacco or wears a nicotine patch.

There will always be myths about smoking, but a laboratory test can see through the smoke and get the real results.

*2015 ExamOne cotinine testing

Webinar: Millennial behavior and laboratory insights

August 11, 2017 Carriers

Did you know there are 1.8 billion Millennials worldwide? Their purchasing behavior has redefined how businesses position their messaging, products and services. According to the 2016 Insurance Barometer study, 43% of millennial households own individual life insurance. So what do insurers and producers need to know when targeting millennials? And what trends are we seeing […]

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Committed to client success: 2016 award winners

August 10, 2017 #Committed2 You

At ExamOne, we’re committed to being a premier service provider to life insurers while creating a positive experience for those taking the important step of protecting their families with life insurance. Each year, we recognize the hardworking employees who have been leaders in demonstrating this commitment. Brian Barnes | 2016 Distribution Representative & IMO Representative […]

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Join us for a summer road trip

June 21, 2017 #Committed2 You

Our industry is built on relationships. The relationships that carriers, agents, and brokers have with their clients, and the relationships between vendors and partners like us. For our part, we are committed to bringing the most value that we can to these relationships. From our sales representatives in the field to the operational teams in […]

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How life insurers can support men’s health with actionable insights

June 5, 2017 Carriers

This June, we’re committed to raising awareness about men’s health. Insurers have a unique opportunity to support applicant health because of the health discovery process during a life insurance application. Prevalence of chronic diseases, like heart disease and diabetes, continues to grow in the United States. In 2015, 191 million Americans had at least one […]

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Committed to getting results

April 24, 2017 Carriers

Some of our ExamOne everyday heroes can be found working in our laboratories. From prepping specimens, to testing and analyzing results, these employees play a vital role in the critical testing we perform—ultimately helping more families be protected with life insurance. Medical Laboratory Professionals Week (MLPW)—celebrated April 23-29 this year—is a special opportunity to recognize […]

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Welcoming busy applicants with choice and convenience

January 18, 2017 Applicants

Location, location, location. This is a common catch phrase in real estate, but it’s also becoming more important to life insurance applicants as well. In today’s busy and very mobile society, consumers—including life insurance applicants—want options that best meet their on-the-go lifestyles. To meet this growing consumer demand, ExamOne gives applicants a choice when deciding […]

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Make every holiday season happy: give the gift of life insurance

December 21, 2016 Applicants

Do you remember all the gifts you have given or received during the holidays? Probably not. Gift cards, sweaters and iPhones can only go so far in life. If you still have some last minute presents to buy, stop shopping for forgettable items and give something outside the (gift) box. Though you may not find […]

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ExamOne Vice President of National Sales John Reynolds published in California Broker Magazine

December 8, 2016 Producers

Are you looking for ways to speed up the life insurance application process? This article, “Technology’s Benefits- shorter turnaround time and improved applicant experience,” written by Vice President of National Sales, John Reynolds, and published in December’s California Broker Magazine identifies several ways technology is helping insurers gain efficiency. Click here for the full article.  

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