Welcoming busy applicants with choice and convenience

by Kem Snavely Frost on January 18, 2017

YesWereOpenLocation, location, location. This is a common catch phrase in real estate, but it’s also becoming more important to life insurance applicants as well. In today’s busy and very mobile society, consumers—including life insurance applicants—want options that best meet their on-the-go lifestyles.

To meet this growing consumer demand, ExamOne gives applicants a choice when deciding on where to have their life insurance paramedical exam completed. They can chose between the most extensive national network of paramedical service centers or a traditional exam at their home or workplace. With more than 150,000 applicants visiting our exam sites last year, the growing popularity of this choice is evident.

In addition to allowing applicants to visit a site convenient for them, we also offer real-time self-scheduling capabilities. When and where to get a life insurance exam is now in the applicant’s control. Your applicants can schedule their paramedical appointment instantly online or via their mobile device. When we use modern communication tools that are preferred by your applicants, we are able to contact them quicker and schedule their exam faster. Flexible scheduling options improve turnaround times from 11.5 days to just 6 days, and lower cancellation rates.

“My husband travels for work and doesn’t always know his schedule in advance, so the option for him to pick a location while he was on the road and to schedule exams was a greatly appreciated benefit. Meanwhile, I scheduled my exam close to home. It was one less hurdle during the process.” – Life insurance applicant

With more than one-third of Americans (34%) saying they are at least somewhat likely to purchase life insurance in the next year,* the industry should encourage follow-through on this important decision to protect their families by making the process easy and convenient. ExamOne is committed to doing our part by continuing to expand our footprint of physical exam location options. In coordination with our parent company, Quest Diagnostics®, we provide an extensive network of 700 locations for your applicants—and we are continually working to add even more.

More locations and scheduling options, in addition to less stringent fasting restrictions before exams, give your applicants more choices than ever before. By developing more applicant-friendly processes, we can all hopefully help our industry grow, grow, grow.

 

*2016 Insurance Barometer Study, conducted in partnership with Life Happens and LIMRA.

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