Are you looking for ways to speed up the life insurance application process? This article, “Technology’s Benefits- shorter turnaround time and improved applicant experience,” written by Vice President of National Sales, John Reynolds, and published in December’s California Broker Magazine identifies several ways technology is helping insurers gain efficiency. Click here for the full article.

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Reaching more people with real reasons for life insurance

by Kem Snavely Frost on December 8, 2016

hands2This year, our marketing team displayed their commitment to increasing life insurance awareness by using our various platforms to share our message. Our real-reason stories were told by individuals who each had a life changing milestone that encouraged them to explore life insurance options. We shared personal stories of newlyweds, new parents and first-time life insurance purchasers. We also asked our clients, peers, and our social followers to share their real reasons for life insurance using #Committed2. And once again, we joined the non-profit organization, Life Happens, and the rest of our industry by dedicating the entire month of September to life insurance awareness.

We believe our message is resonating with the public. Our followers on social media are up to more than 17,000 since we began this campaign in 2016. During Life Insurance Awareness Month, between LinkedIn impressions and Facebook traffic, we reached more than 10,000 people and had hundreds of #Committed2 posts. We have continued to educate applicants and potential applicants on what to expect during the life insurance application process with more than 30,000 visitors to MyExamOne.com each month. According to the 2016 Barometer study, 17% of consumers say they are very or extremely likely to purchase life insurance in the next year. But we know there are still millions who aren’t protected.

Have we done enough and are we finding the opportunities that allow us to discuss life insurance with our family and friends?

I personally had a few opportunities to share and see the real reasons for life insurance this past year. When an uncle passed away suddenly, I took the opportunity to explain to my family that yes, they do need to make sure they and their family are covered with life insurance. I’ve also witnessed one of my best friend’s 4-year-old son thrive thanks to the diligent planning and love his mother provided in the form of life insurance before she died at a young age. We all know that unexpected things happen in life, and we want to be ready when it does.

For example, my husband and I prepare by taking this time of the year to review our finances, which include evaluating our current life insurance policies and beneficiaries. According to LIMRA, across all age groups and income levels, insured households said they want to review their life insurance coverage annually. Some may feel like this is a depressing effort, but we choose to see it as a time to be thankful that we have planned accordingly and are protecting the life we have built together.

As our marketing team comes in to work each day, we will continue to expand our messages’ reach and educate the public.  At home, my husband and I will enter a new year confident that we are committed to protecting each other with life insurance. We’ve spread the word and planned for the future. Have you?

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Learn about different ways to get life insurance coverage based on your situation and needs at http://www.Lifehappens.org/find-insurance-coverage/ . Or if you need more real reasons for the need for life insurance watch LifeHappens videos of true stories of people who’ve benefitted from sound insurance planning, or else found themselves in tough situations owing to lack of coverage at https://www.Lifehappens.org/videos/.

During the holiday season, help us continue to reach more people about the need for life insurance by sharing these reasons or even your own real reasons. It’s a gift everyone needs.

Ask the Experts: Why A1c is the gold standard of diabetes testing

November 15, 2016 Ask The Experts

November is National Diabetes Month. Earlier this year we became the first laboratory in the insurance industry to update our insurance profile to include HbA1c (commonly referred to as A1c) testing for all life insurance applicants. By upgrading to this test, we will help insurers identify more applicants who are either diabetic or who may […]

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Committed to Canada

November 8, 2016 #Committed2 You

ExamOne has been the life insurance industry’s laboratory for more than 40 years. Although based in the United States, ExamOne is proud of our extensive, yet still growing, Canadian presence. In order to fulfill our commitment to the industry, we provide our international market with comprehensive testing and unmatched customer service. Our dedicated staff ensures […]

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The growing diabetes crisis and what it means for life insurers

November 3, 2016 Carriers

The diabetic crisis continues to grow around the world, but despite its prevalence, it remains an almost invisible disease. The month of November is dedicated to bringing awareness to this chronic illness and a sense of urgency about this growing public health crisis. According to the World Health Organization, the number of people with diabetes […]

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Ask the Experts: Effective exam scheduling options with ScheduleNow

October 31, 2016 Ask The Experts

Is ScheduleNow available to all clients? All ExamOne clients can take advantage of ScheduleNow’s capabilities, national coverage, and flexibility. This tool is available for online users to schedule paramedical exams when submitting orders through our website and is used by our call center to schedule a paramedical exam at the end of the medical history telephone […]

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Path to opportunity: Life insurance products may be infrequent purchases, but the need to protect one’s loved ones is daily.

October 20, 2016 Carriers

In our recent blog series on the “paths of opportunity” for the life insurance industry, we have addressed the applicant focus and the importance of data for individualized underwriting. Now we will focus on the need for consumers to better understand their own wellness. As I travel the country speaking to clients individually and at […]

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Recognizing our customer service champs

October 6, 2016 #Committed2 You

This week at ExamOne, we’re celebrating Customer Service Week to recognize the ExamOne Customer Service Group (CSG) and their commitment. The ExamOne CSG is made up of 52 team members in Lenexa, Kan., and 78 team members in San Diego, Calif., and each of them are committed to providing the highest levels of customer service […]

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The path to opportunity: leveraging data and using it for more precise underwriting

October 5, 2016 Carriers

If you have been following our blog, you recently read Troy Hartman’s response to an article that was previously published by Amy Radin, outlining the path to opportunity for the life insurance industry. His blog focused on what he thought was the most important point for opportunity – the applicant. This week my focus will reflect […]

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2015 District Sales Manager of the Year

October 3, 2016 #Committed2 You

At ExamOne, our employees are committed to being a premier service provider to life insurers, while creating a positive experience for those taking the important step of protecting their families with life insurance. Each year, we recognize the hardworking employees who have been leaders in demonstrating this commitment. The 2015 District Sales Manager of the […]

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