Park in spring timeIn our recent blog series on the “paths of opportunity” for the life insurance industry, we have addressed the applicant focus and the importance of data for individualized underwriting. Now we will focus on the need for consumers to better understand their own wellness. As I travel the country speaking to clients individually and at industry events, one of the most popular topics I am asked about is the trend of people taking more control of their health with wearables, wellness programs, and other trends that are affecting our industry.

Although my job title may read Vice President, Laboratory Strategy and Sales, I really see myself as an educator. I’ve spent most of my career educating and informing the industry on the technical and scientific aspects of laboratory testing. I map out complex issues like utilizing A1c testing for more accurate results in identifying diabetes, the decreasing importance of fasting, and the quality and necessity of our comprehensive reflex testing. However, in the current consumer-centric environment, we all need to shift our thinking to not only educating the players in the industry, but the buyers–life insurance applicants.

It’s evident in today’s culture with the popularity of activity trackers and mobile health apps that the consumer is monitoring his or her physical health more than ever. Today, 1 in 5 adult Americans are using activity trackers.* Those numbers are not made up of just young people; they include Millenials, GenXers, Boomers and retirees. This tells me that applicants not only want, but have come to expect access to their health information like the testing results from the paramedical exam we perform when they apply for life insurance. With the availability of this valuable laboratory data, consumers are more aware of their health status and are empowered to act upon this knowledge.

We’ve been providing this type of information in our consumer-focused online laboratory results for five years now, and more than 1.4 million consumers have viewed their life insurance laboratory results. With Inside Look® online, applicants can securely view a complete picture of their laboratory results, expected ranges and test explanations. Consumers tell us they truly value this insight.

“I have never had medical test results displayed in a simple, easy-to-understand manner until now. And on top of that, I can log in from anywhere and get my results.” – 2015 Applicant Survey

To further aid in educating and empowering the consumer, we also recognize the need for other online tools and resources. and our website,, provide this type of content. Life Happens provides the information consumers need prior to applying for life insurance, such as types of insurance, a life insurance calculator, and an agent locator so they can find a life insurance agent near them. focuses on educating applicants on what to expect during the process, especially the paramedical exam, as well as detailing location options for screenings. The site also takes the need to protect families a step further with information on home security, fire safety and radon awareness. It’s important to us that individuals ensure their families are protected every day.

In addition to educating our industry, I’m also a mother and a proud grandmother. My professional side recognizes that the more our clients and applicants know about their health, the more everyone benefits. And my personal side wants my husband, sons and eventually my granddaughter to have every possible advantage to ensure their best health possible. Although the life insurance application process might not be the first thing that comes to mind when you think about health awareness, it can be. It’s everyone’s responsibility in our industry to continue to educate consumers on all the benefits of life insurance and laboratory testing.

*2016 Insurance Barometer Study, Life Happens and LIMRA


Recognizing our customer service champs

by Jessica Wahaus on October 6, 2016

This week at ExamOne, we’re celebrating Customer Service Week to recognize the ExamOne Customer Service Group (CSG) and their commitment. The ExamOne CSG is made up of 52 team members in Lenexa, Kan., and 78 team members in San Diego, Calif., and each of them are committed to providing the highest levels of customer service to our clients and our clients’ applicants.

Each month, the CSG teams collectively handle approximately:

  • 50,000 inbound calls
  • 13,000 outbound calls
  • 30,000 emails

In 2015, ExamOne CSG completed:

  • 605,202 inbound calls
  • 202,458 outbound calls
  • 383,892 emails

In addition to our helpful CSG team members, ExamOne clients have access to quick and easy customer service online. They can check case status or place paramedical exam orders at

To celebrate Customer Service Week at ExamOne, employees from all departments are joining CSG in Olympic-style events throughout the week where teams earn points for completing challenges and showing team spirit. Here are a few fun pictures of your favorite CSG teams!


The path to opportunity: leveraging data and using it for more precise underwriting

October 5, 2016 Carriers

If you have been following our blog, you recently read Troy Hartman’s response to an article that was previously published by Amy Radin, outlining the path to opportunity for the life insurance industry. His blog focused on what he thought was the most important point for opportunity – the applicant. This week my focus will reflect […]

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2015 District Sales Manager of the Year

October 3, 2016 #Committed2 You

At ExamOne, our employees are committed to being a premier service provider to life insurers, while creating a positive experience for those taking the important step of protecting their families with life insurance. Each year, we recognize the hardworking employees who have been leaders in demonstrating this commitment. The 2015 District Sales Manager of the […]

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See the need for life insurance awareness and personalization

September 30, 2016 #Committed2 You

This month we celebrated Life Insurance Awareness Month. We are committed to helping the 40% of Americans who do not have life insurance understand the impact life insurance can have on a family as well as make the process easy for them once they make that decision. Additionally, we wanted to use Life Insurance Awareness Month as […]

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Prostate Cancer Awareness Month: Now is the time to discuss screening

September 28, 2016 Carriers

According to the American Cancer Society, prostate cancer is the second most common type of cancer among men, and about 1 in 7 men will be diagnosed in their lifetime. However, if diagnosed early, the five-year survival rate is almost 100 percent.[i] In order to raise awareness about the disease, September is designated as Prostate […]

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The path to opportunity: putting clients at the center of the strategy

September 16, 2016 Carriers

As I was on my flight back to Kansas City a few weeks ago, I stumbled across an article on Daily Fintech. While reading it, I thought, “They get it.” To briefly recap it, the article identifies some of the root cause(s) of the life insurance decline and how some carriers have painted themselves into […]

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September marks Life Insurance Awareness Month

August 29, 2016 #Committed2 You

September is designated as Life Insurance Awareness Month. This campaign was initiated by Life Happens, a nonprofit organization whose mission is to “inspire the public to take personal financial responsibility through the ownership of life insurance and related products.” According to the 2016 Insurance Barometer study, 40% of Americans still do not have any life insurance […]

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New ordering enhancements on

August 29, 2016 Carriers

We are committed to providing superior customer service by continuously evaluating our client-facing systems. Our goal is to ensure we are providing you with the best user experience possible. If you have logged on to recently, you may have noticed a blue “Add-On-Panels” button. This new feature allows you to add additional laboratory tests to an applicant’s […]

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Inaugural Life Insurance Examiner Appreciation Week

August 25, 2016 Examiners

I am proud to announce ExamOne will launch the inaugural Life Insurance Examiner Appreciation Week August 28 – September 3, 2016. An important component of applying for life insurance is the paramedical exam required for many policies performed by our examiners every day. As we strive to make this step in the process of protecting […]

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