3 ways videos can help consumers learn more about life insurance

by Kem Snavely Frost on January 16, 2019

Consumers are watching more online videos than ever before. And it’s more than just viral cute cat videos. Life insurance is an unfamiliar subject for many and savvy consumers are seeking out more information. How can you help your prospect and current clients learn more about insurance-related information in a video format?

100 MILLION INTERNET USERS WATCH ONLINE VIDEO EACH DAY. 

Preferred communication method

Video is beneficial for consumers who absorb and comprehend information better when it is presented visually. Learning by watching reinforces what consumers have previously read and helps them remember it. According to statistics compiled by Koozai.com, videos increase viewers’ understanding by 74%, and they are 80% more likely to remember it. In addition to your traditional ways of communicating with clients, video resources may help you effectively reach even more people.

Personal research

A Google search of “how to learn more about life insurance” renders more than 27 million video results. This huge number illustrates there is a demand for this question to be answered. The 2018 Life Insurance Barometer study revealed that half of all adults sought life insurance information online in 2017. Since they are out there looking, help ensure your clients are finding quality video content.

THE MERE MENTION OF THE WORD “VIDEO” IN YOUR EMAIL SUBJECT LINE CAN INCREASE OPEN RATES BY 19%.


Industry associations: Life Happens is a nonprofit organization dedicated to education about personal financial responsibility through life insurance and related products. Their large library of videos highlights true stories of people who’ve benefitted from sound insurance planning. Plus they have a number of short videos that give a quick overview of how insurance fits into an overall financial plan.

Your favorites: Do the Google search above. Which ones did you find the most educational and informative? Compile a list of links and share with clients in person, via email, or posting on your social sites. Videos are a nice complement to your existing relationship-building communication efforts.

Carrier and product specific: Know what video resources are available from your home office or the other insurance companies that you promote. Provide these to your clients proactively to save them the step of having to find it themselves. ThinkAdvisor.com created a list of the top 10 most watched videos, posted within the past year, which came up when “life insurance” was searched on YouTube.

Process and prep

Once you have helped educate your clients on the basics, hopefully, they are ready to take the next step and purchase. Now you can help them better understand the process and what to expect with specific preparation and process explanation videos, like these:

Applicant resources and tools video 
How to prepare for a life insurance exam video
Benefits of online lab results video

The ExamOne YouTube page has been redesigned so you can easily find the right video resource for your applicants’ needs. Plus other videos are available for you on topics like online ordering and other ExamOne solutions that can help you service your clients more quickly and efficiently.

90% OF CUSTOMERS  SAID VIDEOS HELPED THEM MAKE BUYING DECISIONS.

You don’t have to star in your own life insurance video to use this effective tool to help grow your business. Educating yourself on the many options available and then sharing the most appropriate content for your clients’ needs will make you a star to them.

1 easy way to engage applicants during the exam experience

by Katie Palka on December 21, 2018

Are you providing the applicant’s email address when you place the order with ExamOne?

Here are four reasons why the applicant’s email is important:

turnaround time

Improve exam cycle time

When the applicant’s email address is provided on the case, we will email* them an appointment confirmation with important details prior to their exam. If you’re not able to settle on an appointment time when you place the order, we can email* the applicant instructions on how to use ScheduleNow™ to book their own appointment at a time and place that is convenient for them.

Enhance the exam experience

Applicants will receive an email* with a checklist and links to our applicant-focused website, MyExamOne.com. Here they can find frequently asked questions and helpful information to feel prepared for the exam.

Empower applicants with health insights

A comprehensive wellness report on an interactive online platform engages applicants and encourages them to adopt a healthier lifestyle. Within 7 to 14 days of the completed exam, we’ll notify the applicant by email that their results are ready and provide instructions on how to easily and securely access their laboratory results*.

Give applicants a voice

Feedback from your applicants is a powerful way for us to gauge how we’re performing during the paramedical exam process. Applicants receive an email* reminder to complete a short survey and tell us about their exam experience.

 

We are committed to putting your applicants first and ensuring they have a smooth, positive experience throughout the life insurance application process. Providing the applicant’s email address is a helpful way to enhance the experience and empower better health.

*Subject to the insurance company’s participation in this service

Project Gratitude: Employees show appreciation to our communities’ charities all year long

December 19, 2018 #Committed2 You

Our stories of gratitude happen all year long. We appreciate our employees giving back not just during the holiday season, but throughout the year. The organized employee charity efforts for ExamOne are spearheaded by a volunteer committee called QuestCares. We firmly believe that our greatest assets in serving the community are the employees of ExamOne […]

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Holiday shopping for life insurance? The purchasing habits for 3 generations of consumers

December 19, 2018 Applicants

In 2017, more than 174 million Americans purchased gifts between Black Friday and Cyber Monday. This year, consumers spent $643 million, up nearly 28% from last year, on cyberspending the Friday after Thanksgiving.  Millions more will be spent before the end of the year. Shopping has become synonymous with the holidays for consumers of all ages. […]

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Project Gratitude: The season to share our appreciation for client relationships

December 11, 2018 #Committed2 You

Throughout this year, ExamOne has been changing. We took steps to ensure we focus on the right thing— you, our customers. Recently we conducted a national customer survey. Our goal is to better understand your experiences across all interactions with our company. Your feedback reassures me that you want us to succeed together. Open communication […]

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Ask the Expert: Covering your applicants across the globe

December 7, 2018 Ask The Experts

Account Manager Rebecca Shady answers questions about ExamOne’s international coverage and services for our life insurance clients. How do I place an international request? Send an email inquiry to: Csg.International@ExamOne.com then an ExamOne representative will then contact you for additional required information. ExamOne will forward the case to the provider who will contact the applicant. […]

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Project Gratitude: I appreciate the health incentives of life insurance for myself and our clients

November 30, 2018 #Committed2 You

Phil Williamson, Vice President of National Sales, knows that life insurance keeps his family protected. With a wife, a young child, and another baby on the way, he has peace of mind knowing that his family is safe. In addition to his policy, he’s taking advantage of the health and wellness incentives offered by his […]

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Project Gratitude: Thankful for collaboration within the life insurance industry

November 26, 2018 #Committed2 You

We gathered stories and words of gratitude to show our appreciation for the roles so many people play in helping protect more families with life insurance. We are grateful for the collaboration within our industry. Many advancements have come from group efforts involving client partners, vendors, and professional peers – ultimately benefiting more people and organizations. ExamOne’s […]

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5 things to remember during Diabetes Awareness Month

November 23, 2018 Applicants

1. Diabetes can impact almost anyone. Today, more than 30 million Americans have diabetes, with 7.2 million still undiagnosed. Additionally, the Centers for Disease Control (CDC) estimates there are 84.1 million people with pre-diabetes and 1.5 million are diagnosed every year. 2. Are you at risk? Take the American Diabetes Association (ADA) Risk Test. 3. […]

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Project Gratitude: Sharing our appreciation for the life insurance industry

November 19, 2018 #Committed2 You

As the year is coming to an end, it’s a good time to reflect back on the people, processes, and purpose of the life insurance industry. With so much to be grateful for, we want to share some of those things with you. We gathered these stories of gratitude to show our appreciation for the […]

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