3 ways to help “insure your love” in February

by Kem Snavely Frost on January 31, 2019

The 2018 Life Insurance Barometer study revealed 78% agree that preparing financially for life’s unknowns is a way to show your loved ones you care. This makes February and Valentine’s Day a perfect time to remind clients to protect loved ones through proper life insurance planning. See a few ways below on how to share this message with your clients and prospects.

Connect with your clients with emotional content

Life insurance is a very emotional decision. Life Happens is a non-profit organization dedicated to helping educate consumers about the importance of life insurance. Their “Insure Your Love” campaign combines the strong emotional sentiment of life insurance with the seasonal theme of love. You will find resources like videos, graphics, and social media content to address the timely and touching subject. Sharing this content with your clients this month, in addition to your regular communication efforts, can help you emotionally connect with them.

“Valentine’s Day is perfect to open up discussions about life insurance. Some people might think this seems like a strange gift, but if a family member is no longer here, and there are no money or assets coming in, then there is no greater gift than the gift of life insurance.” –  Marv Feldman, President and CEO, LifeHappens

Remind clients that it is a good time to review coverage

The National Association of Insurance Commissioners (NAIC) suggests that consumers regularly consider a life insurance policy review to determine if the coverage in their policy is still appropriate for their situations. The busy holidays are over, and “getting organized” is still a timely New Year’s resolution. So it’s a perfect time to connect with clients. A quick email or call to check in on their family, health, marital and housing status can help start a life insurance policy change conversation.

Have clients review their beneficiaries

Encourage your clients to send their life insurance beneficiary a Valentine’s Day card. Or at least have them review their beneficiaries and communicate this gift of love to them. Clients need to let their chosen beneficiaries know of the policy, how much it’s for and where they can find the details in the event of the client’s death. You can also use this time to also make sure all the beneficiary’s information is accurate and up-to-date. This includes date of birth, address, contact info, and social security number. The NAIC has some tips for naming beneficiaries you can also share with clients.

Consumers are expected to spend, on average, $128 on Valentine’s Day. They could add life insurance for as little as $13 a month. –  2017 LifeHappens Insure Your Love Study

A life insurance policy is often referred to as a gift of love, so during the Valentine season, it makes sense to encourage prospects and clients to show their love with the protection of life insurance. Insuring their future lasts much longer than chocolate or flowers.

Innovating with a customer focus

by Eric Saul on January 29, 2019

Staying customer-focusedConsumer habits are a key driver in today’s business strategies. If a business is slow to adapt to changing trends, they must be prepared for someone else to do so. A popular graphic illustrates this reality, ultimately concluding that technology by itself is not the disruptor. Not being focused on your customer is the biggest threat to any business. 

The article, “Advisors and Technology: Crossroads of a New Frontier”  by Michael Babikian in the November issue of InsuranceNewsNet Magazine emphasizes the importance of being customer-centric. My “aha! moment” came when I read: “Instead of taking an inside-out view, it’s time to look from the outside in, meaning from the consumer’s standpoint. True customer centricity can’t exist until the effort is made to understand what customers actually want and need — and that applies to everyone in the supply chain.” And that is what our team hopes to do in the upcoming year.

Author Babikian, provides a few elements of customer centricity that are important to consider. These include ease of use, added value and infrastructure. We are prioritizing our roadmap initiatives that help enhance the customer experience and take each of these fundamentals into consideration.

Leveraging technology to simplify scheduling

Our development team has been diligently working to enhance our scheduling platform, ScheduleNow™. This year, you will notice a real-time calendar that includes examiner availability in the zip code you have specified. Additionally, ScheduleNow will have the capability to integrate with various platforms to allow for applicant engagement, including self-scheduling the life insurance exam.

Improving completion rates with technology

To be truly customer-centric, it’s important to identify opportunities that offer flexibility and convenience. We have conducted medical history interviews over the phone for decades. Now, we are expanding our reach to offer online interviews. This will allow applicants to complete their medical questionnaire at a time and place that is convenient for them.

Our team will share more details as we progress with our 2019 initiatives. In the meantime, if you would like to schedule a virtual meeting to view some of these features, please contact your Strategic Account Executive.


About Eric

Eric Saul is Executive Director, Software Engineering and Design, and leads a team of technology professionals responsible for application development and solution delivery in support of ExamOne’s growing business services. He works across the ExamOne divisions ensuring technology solutions fulfill business requirements and meet customer needs. Eric brings extensive experience in consumer design, innovation and agile methodology.

Most recently, Eric led several projects and teams for the Quest Diagnostics wellness division. Prior to joining Quest Diagnostics in 2010, Eric held software development and leadership roles for the largest corporate credit union in the United States, delivering technology solutions to provide mission critical payment services for credit unions across the country. Eric graduated from Missouri State University with a Bachelor of Science degree in Computer Information Systems.

IT leader brings extensive experience in consumer design, innovation and agile methodology

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Meet our IT leader, Eric Saul Executive Director, Software Engineering and Design Eric leads a team of technology professionals responsible for application development and solution delivery in support of ExamOne’s growing business services. He works across the ExamOne divisions as an innovation-focused servant leader, ensuring technology solutions fulfill business requirements and meet customer needs. Prior […]

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Ask the Expert: Covering your applicants across the globe

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Account Manager Rebecca Shady answers questions about ExamOne’s international coverage and services for our life insurance clients. How do I place an international request? Send an email inquiry to: Csg.International@ExamOne.com then an ExamOne representative will then contact you for additional required information. ExamOne will forward the case to the provider who will contact the applicant. […]

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Project Gratitude: I appreciate the health incentives of life insurance for myself and our clients

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Phil Williamson, Vice President of National Sales, knows that life insurance keeps his family protected. With a wife, a young child, and another baby on the way, he has peace of mind knowing that his family is safe. In addition to his policy, he’s taking advantage of the health and wellness incentives offered by his […]

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