Did you know there are 1.8 billion Millennials worldwide? Their purchasing behavior has redefined how businesses position their messaging, products and services. According to the 2016 Insurance Barometer study, 43% of millennial households own individual life insurance. So what do insurers and producers need to know when targeting millennials? And what trends are we seeing across the laboratory for this age group?
This webinar dives into the buying behaviors of Millennials, their business preferences and the trends we see among this age group in the laboratory. Catch the webinar on demand.
Executive Vice President, Laboratory Strategy and Sales
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Strategic Account Executive and Millennial
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