Reaching more people with real reasons for life insurance

hands2This year, our marketing team displayed their commitment to increasing life insurance awareness by using our various platforms to share our message. Our real-reason stories were told by individuals who each had a life changing milestone that encouraged them to explore life insurance options. We shared personal stories of newlyweds, new parents and first-time life insurance purchasers. We also asked our clients, peers, and our social followers to share their real reasons for life insurance using #Committed2. And once again, we joined the non-profit organization, Life Happens, and the rest of our industry by dedicating the entire month of September to life insurance awareness.

We believe our message is resonating with the public. Our followers on social media are up to more than 17,000 since we began this campaign in 2016. During Life Insurance Awareness Month, between LinkedIn impressions and Facebook traffic, we reached more than 10,000 people and had hundreds of #Committed2 posts. We have continued to educate applicants and potential applicants on what to expect during the life insurance application process with more than 30,000 visitors to each month. According to the 2016 Barometer study, 17% of consumers say they are very or extremely likely to purchase life insurance in the next year. But we know there are still millions who aren’t protected.

Have we done enough and are we finding the opportunities that allow us to discuss life insurance with our family and friends?

I personally had a few opportunities to share and see the real reasons for life insurance this past year. When an uncle passed away suddenly, I took the opportunity to explain to my family that yes, they do need to make sure they and their family are covered with life insurance. I’ve also witnessed one of my best friend’s 4-year-old son thrive thanks to the diligent planning and love his mother provided in the form of life insurance before she died at a young age. We all know that unexpected things happen in life, and we want to be ready when it does.

For example, my husband and I prepare by taking this time of the year to review our finances, which include evaluating our current life insurance policies and beneficiaries. According to LIMRA, across all age groups and income levels, insured households said they want to review their life insurance coverage annually. Some may feel like this is a depressing effort, but we choose to see it as a time to be thankful that we have planned accordingly and are protecting the life we have built together.

As our marketing team comes in to work each day, we will continue to expand our messages’ reach and educate the public.  At home, my husband and I will enter a new year confident that we are committed to protecting each other with life insurance. We’ve spread the word and planned for the future. Have you?


Learn about different ways to get life insurance coverage based on your situation and needs at . Or if you need more real reasons for the need for life insurance watch LifeHappens videos of true stories of people who’ve benefitted from sound insurance planning, or else found themselves in tough situations owing to lack of coverage at

During the holiday season, help us continue to reach more people about the need for life insurance by sharing these reasons or even your own real reasons. It’s a gift everyone needs.