paramedical exam

‘Tis the season to protect families with life insurance

by Katie Palka on December 18, 2019

The busy holidays may not seem like the most convenient time to apply for life insurance. However, the time spent with family and friends is a perfect reminder of the importance of protecting their futures with life insurance.

Here are three reasons the holiday season may be the perfect time for your prospective client to begin the life insurance application process.

They can get their life insurance exam while shopping

With approximately 150 exam centers inside Safeway, Walmart and CVS, consumers now have more choices than before and fewer reasons not to complete the life insurance application process while out and about this holiday season. Our recent expansion of locations and appointment times, in addition to online scheduling tools and less stringent fasting restrictions before exams, gives applicants more choices than ever before. You can find an exam center near you and your applicants by using our location finder at ExamOne.com/Locations.

They can develop a baseline for New Year’s health resolutions

With the New Year right around the corner, it’s a good time to discuss financial and “health” goals with your clients. When applying for life insurance, most policies provide applicants with laboratory results from their life insurance exam. This follow up health report is a tangible aspect of getting life insurance and provides your clients with invaluable information on current health status. It’s a great foundation for those New Year’s Resolutions. 

Know how to shop for life insurance

Though it may not be found at the top of any holiday list, the gift of life insurance can be the most beneficial present a person can receive. Knowing the shopping habits of different consumer groups can help you tailor your services and messaging to their unique purchasing preferences.

Find out more about the shopping habits and preferences of different generations here. See a few highlights below.

Millennials:  This group continues to self-educate and 54% are likely to ask social media connections for recommendations.

Generation X:  Generation X is still placing other expenses over life insurance. 69% said cost of living expenses is the reason for not buying life insurance.3

Baby Boomers: Don’t forget to build relationships with this group online, too.  A study by Google shows that Boomers and seniors spend more time online than they do watching TV.

During the holiday season, continue to reach more people about the need for life insurance by sharing these reasons, or even your own real reasons. It’s a gift everyone needs.

In the fall of 2018, ExamOne launched our expanded exam center network by adding hundreds of Quest Diagnostics® Patient Service Centers (PSC) to our life insurance exam network. This year we’re adding even more Quest locations to provide convenient options for life insurance applicants across the country. With access to more than 2,000 exam center locations, life insurance applicants have the convenience of choice not found anywhere else in the industry.

Exam centers deliver higher completion rates and faster turnaround times

Based on an analysis of exams completed between January 1 and August 31, 2019, those completed in-center (at an ExamOne office or Quest PSC) showed the highest completion rates and fastest turnaround times. Exams scheduled at an exam center were, on average, completed 90% of the time, compared to 73% for mobile exams. Additionally, exams were completed in less than 11 days at in-center locations, compared to over 12 days for mobile.

In-center exams compared to mobile exams

Analysis by generation

In-center exams show the highest completion rates across all generations, with 90% of scheduled in-center exams being completed among millennials and Gen Xers, compared to completion rates for mobile exams at 77% and 74%, respectively. The greatest difference in completion rates appears in the older age groups. This could be attributed to a greater sense of comfort in visiting a medical office if individuals in the two older generations visit PSCs regularly for other age-related health screenings.

Completion rates by generation

Exam center options deliver faster turnaround times for all generations in comparison to mobile, but we see the fastest results in the two oldest generations, with just 7.2 days for the silent generation. It is possible this is related to the applicant’s daily schedule when considering that many in this generation are likely retired or working part-time, while baby boomers are moving closer to that stage of life as well.

Turnaround times by generation

Interestingly, there was little to no difference in both completion rates and turnaround time when comparing gender within these generations.

Analysis by face amount

Completion rates and turnaround times also vary across face amounts. For reference, in 2018 the average face amount of policies for which exams were completed by ExamOne was $500,279, while the median was $250,000. Again, we see exam centers consistently deliver higher completion rates in comparison to mobile exams.

Completion rates by face amount

Turnaround times for exam centers are generally more than one day faster than mobile. Additionally, higher value policies are correlated with the fastest turnaround times, as face amounts over $1 million average a 10.7 day turnaround.

Turnaround time by face amount

Applicants want convenient choices

Applicant choice is also an important factor to consider when it comes to the location of the exam. Between January and August 2019, nearly 6,000 life insurance applicants completed ExamOne’s applicant satisfaction survey after their exam at an ExamOne or Quest office. Of those, 48% said they chose the in-center location because it was the most convenient place for them. Others indicated the in-center locations offered the best appointment time for their schedule (19%), or that they felt most comfortable completing the exam there (15%).

Learn more about our expanding exam center network.

Drinking through the life insurance exam: Why insurers should be concerned about an elevated blood alcohol concentration level

October 16, 2019 Carriers

When we talk about alcohol abuse and misuse, we can’t help but talk about the impact on mortality and a life insurer’s bottom line. Traditionally, insurers have primarily relied on applicant self-admission, the MIB, motor vehicle reports (MVRs), and the occasional APS “surprise” to identify potential alcohol-related risks. But how effective are these tools? Alcohol […]

Read the full article →

Why am I getting a blood draw to apply for life insurance?

June 28, 2019 Producers

You are in the process of applying for life insurance and have found out you need a medical exam (also referred to as a paramedical exam) that includes a blood draw.  You may be wondering what is involved and want more details on why and how it will take place. We are here to walk […]

Read the full article →