life insurance awareness month

In September our industry celebrated Life Insurance Awareness Month (LIAM). We hope you joined us in spreading the word about the financial importance of life insurance. Here are a few ways ExamOne celebrated LIAM in 2019.

Increasing awareness Throughout September, our teams focused on increasing awareness on the importance of life insurance. We offered educational videos and materials that agents can give to their clients to highlight the value of life insurance and living a healthy lifestyle. These resources are still available on our website, blog and social media.

Stepping it up On the home front, we hosted employee walks in coordination with our theme, “Taking Steps to Protect”. This walk provides employees an opportunity to step away from their desks, take a healthy, brisk walk and learn more ways they can protect their loved ones.  

Rewarding double loyalty points To show our appreciation for your business, we rewarded double loyalty points* in celebration of LIAM. For every completed exam ordered online, we deposited two points to users’ profiles. Learn more about our loyalty program and how to redeem your leads. 

Color therapy Thank you for sharing your creative side with us this month.It was great to see all of the participation in showing support for life insurance with our LIAM coloring page this year.

While September was a special month-long recognition of the importance of life insurance, throughout the year it’s important that we continue to innovate and provide tools that make the life insurance journey easier for applicants.  

*Terms and conditions: Subject to carrier participation. Orders must be placed on ExamOne’s online portal.

First-hand experience about the importance of life insurance

by Stuart Smith on September 11, 2018

September is Life Insurance Awareness Month, an industry-wide campaign that educates people about the importance of protecting their loved ones with life insurance. I have had first-hand experience of how coverage or lack of coverage can change families’ lives.

Appreciation for protection early in my career

As I think about the significance of this campaign, I recall my early years in the Navy as a division officer. Over a period of years, I had the unfortunate duty of having to communicate on multiple occasions the loss of a service member’s life to their spouse and family. Although the Navy had a strong program of bereavement support and an ombudsmen program to ensure families were able to connect with appropriate support resources, it never seemed to be enough to manage the shock they felt over the loss of their loved ones. It also created an almost immediate anxiety for their future financial security.

Unfortunately, it was also the exception rather than the norm, where a service member had acquired appropriate insurance to provide financial protection for their families in the event of their death. On a personal level, it gave me a great appreciation for the need to plan for the unexpected. My wife and I took steps to ensure our family was protected financially.

As I continued my career outside of the Navy, and began a career in healthcare, I continued to experience instances where either having life insurance or not having life insurance had a significant impact on the families of colleagues or friends. So I have always personally appreciated the importance of life insurance but had never really understood the challenge and importance of reaching the very large segment of our population whose families remain unprotected.

Only 3 in 5 adults own life insurance.

Daily reminders of the importance of life insurance coverage

My time at ExamOne has changed that. It has helped me recognize the sheer volume of life insurance applications that are processed in a single day, while also understanding there are many more people who haven’t yet applied for coverage. According to a recent LIMRA study, only 3 in 5 adults own life insurance – there’s a very large segment of our country, which doesn’t have adequate protection for their families. I am honored to be associated with ExamOne and the life insurance industry. We are proud to support an industry whose noble mission is to ensure all families are provided the financial security and peace of mind afforded by life insurance.

Dedicated to increasing awareness

Throughout September, our teams are focused on increasing awareness. We offer educational videos and materials that agents can give to their clients to highlight the value of life insurance and living a healthy lifestyle. These resources are available throughout the month via the ExamOne website, social media and email channels. On the home front, we will be hosting an employee walk – in coordination with our theme of “Taking Steps to Protect”. Our employees work very hard throughout the week and this walk is an opportunity for some of them to step away from their desk, take a healthy brisk walk and learn more about health, wellness and safety topics.

While September is a special month-long recognition of the importance of life insurance, it’s crucial that we continue to provide our clients with insightful health data, behavioral data and personalized services throughout the year. This sense of purpose is why we show up to work each day. Our eagerness to help is something that won’t be limited to one month of awareness.

I recognized the value of life insurance many years ago, and now I am fortunate to be part of an organization that supports the very important and noble mission of providing this protection to families on a daily basis.

September celebrates Life Insurance Awareness Month

August 31, 2018 Brokers

As a leading provider of decision support products for life insurers, we are excited to support one of the industry’s important initiatives – Life Insurance Awareness Month (LIAM). Today, nearly 60% of adults own some type of life insurance, but research shows the coverage they have may not be enough. More than one-third of all […]

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Life Insurance Awareness Month: Knowing your loved ones are protected

September 25, 2017 Applicants

Recently, our employees stepped up to raise awareness for life insurance at our Kansas City facility during an employee “fun” walk and vendor fair. The Life Insurance Awareness Month #Steps2Protect walk gave employees a chance to partake in some healthy exercise and talk to vendors like insurance agents, the fire department and health coaches about […]

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See the need for life insurance awareness and personalization

September 30, 2016 #Committed2 You

This month we celebrated Life Insurance Awareness Month. We are committed to helping the 40% of Americans who do not have life insurance understand the impact life insurance can have on a family as well as make the process easy for them once they make that decision. Additionally, we wanted to use Life Insurance Awareness Month as […]

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September marks Life Insurance Awareness Month

August 29, 2016 #Committed2 You

September is designated as Life Insurance Awareness Month. This campaign was initiated by Life Happens, a nonprofit organization whose mission is to “inspire the public to take personal financial responsibility through the ownership of life insurance and related products.” According to the 2016 Insurance Barometer study, 40% of Americans still do not have any life insurance […]

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Three Reasons You Should Purchase Life Insurance

September 15, 2015 Carriers

I look forward to September every year because it’s when I get to share my enthusiasm for the importance of life insurance to an even broader audience than normal. ExamOne has always been a strong supporter of Life Insurance Awareness Month. And this year, it’s an even more exciting time since according to the MIB […]

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ExamOne Shows Support For Life Insurance Awareness Month

August 31, 2015 Carriers

September kicks off Life Insurance Awareness Month, an event that’s more important than ever, especially considering there are more than 95 million Americans who do not have life insurance coverage at all[1]. The goal of the event is to educate Americans about the need for coverage and correct many misconceptions the public believes about life […]

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Life Insurance – A Key Part of a Sound Financial Plan

September 3, 2014 Carriers

ExamOne Supports Life Insurance Awareness Month in September ExamOne, a leader of laboratory testing, underwriting and paramedical services to the life insurance industry, is supporting Life Insurance Awareness Month, organized by the Life and Health Insurance Foundation for Education (LIFE). During the month of September, the LIFE Foundation is highlighting the need for financial security […]

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What is the ‘hidden healthy’ and how does it aid in underwriting?

September 30, 2013 Carriers

We’ve talked a lot this month about the declining rates of individually owned life insurance policies. Consumers tell us one of the reasons is the perception that it “costs too much.” One of our predictive modeling tools, Risk IQTM, has shown promise in getting more individuals into preferred classes and has the potential to get […]

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